BrandArena: LG goes for the 'Urbane' look with latest G Watch iteration

Monday 16 February 2015

LG goes for the 'Urbane' look with latest G Watch iteration

Set to be launched at Mobile World Congress (MWC) 2015, the LG ‘Watch Urbane’ is a perfect device for wearers looking to add both style and high-tech flare to their everyday lives. The all-metal luxury device, is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance.

The smartwatch is available in either polished silver or a gold finish, features a complementing leather strap that enhances its overall classic appearance. The LG Watch Urbane follows closely in the footsteps of the LG G Watch R, the first smartwatch with a full circular Plastic OLED (P-OLED) display, which LG launched in October 2014.

While the LG G Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile making it perfect for either men or women. Resembling a luxury timepiece, LG combined a classic design and innovative features to add style and convenience to everyday life while raising the already high standards set by its predecessor.

The LG Watch Urbane is crafted around the same 1.3-inch full circle P-OLED display as the LG G Watch R but features a narrower bezel that gives it sleeker lines. The LG Watch Urbane has all of the hallmarks of a fine watch, making it the perfect fashion accessory. The strap can be replaced with any 22mm wide band to suit the occasion or the wearer’s mood. Powering all of this is an intuitive touch-based user interface that makes the LG Watch Urbane compatible with smartphones running Android 4.3 and above.

Like the G Watch R, LG’s latest Android Wear device includes a photoplethysmography (PPG) sensor that can measure a wearer’s heart rate and average pulse during exercise. Always-On ambient mode shows the time on the display at all times in dimmed mode, saving battery life.

Key Specifications:

■ Chipset: 1.2GHz Qualcomm® Snapdragon™ 400

■Ÿ  Operating System: Android Wear™

■Ÿ  Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)

■Ÿ  Size: 45.5 x 52.2 x 10.9mm

■Ÿ  Memory: 4GB eMMC/ 512MB LPDDR2

■Ÿ  Battery: 410mAh

■Ÿ  Sensors: 9-Axis (Gyro / Accelerometer / Compass) / Barometer /

    PPG (Heart Rate Sensor)

Ÿ■ Colors: Gold / Silver

■Ÿ  Other: Dust and Water Resistant (IP67)

Images credit: LG

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