BrandArena: Bayern Munich partners with CCTV

Monday 16 February 2015

Bayern Munich partners with CCTV

German Bundesliga football club Bayern Munich has entered into a content partnership with Chinese state-owned broadcaster CCTV.

Exclusive Interviews and video materials will be made available to the 2 hour international football program every Monday evening by the German record champion.
Karl Heinz Rummenigge
Jiang Heping, the head of the program, said: “FC Bayern Munich is the best example of the development of talents to superstars and the highest professionalism in all areas of football. This role model will help us to further improve this kind of sport in China”.

For Karl-Heinz Rummenigge, the CEO of FC Bayern Munich, this media cooperation means: “An unique opportunity to transport our idols and values into every region of the world’s biggest sport market”.

"Both parties will benefit from this long term partnership," commented Joerg Wacker, FC Bayern executive board member with responsibility for internationalization and strategy. "But it especially means the many millions of football fans in China can experience FC Bayern even more intensively.“

1 comment: