BrandArena: Small Business: When Your Laptop Turns A Mini-billboard With Stickers

Thursday 15 January 2015

Small Business: When Your Laptop Turns A Mini-billboard With Stickers

No doubt, starting a small business or creating awareness about an existing one is not an easy task. It requires critical thinking, forecasting and planning to make it work. Even when you have a good product or a unique service, there is need for you to advert what you do to targeted prospects in your community.

The use of stickers as an advertising tool is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression. Stickers are often overlooked as viable marketing materials, but with strategic use and placement, stickers can prove to be powerful brand and marketing tools. Unlike most other marketing materials, stickers can be affixed nearly anywhere; moreover, they’re less likely to be taken down than other types of marketing materials.
Matt Mullenweg, creator of WordPress, founder of Automattic. (Image credit:
You see logo stickers everywhere – on the backs of cars, on bulletin boards, on lamp posts, and certainly on consumer products and packaging. Stickers can be thought of as mini billboards, giving people an opportunity to take notice of your logo or slogan outside of the usual context, giving your company more top-of-mind awareness.

Stickers can be used to provide important information about your product or service. Even if the information is already printed on the packaging, the sticker will highlight it even more and draw the customer’s eye to it. This way, they might see something they could have overlooked otherwise. Anything you can do to make information easier to see and attract attention can help you when you are promoting a product or service, and stickers can do just that.

According to a Lagos-based business developer, Gbenga Aderinde, "Many companies effectively use stickers to push and promote their brand image. Whatever the motivation may be, collecting laptop stickers is an undeniable part of geek culture. Laptop sticker is essentially a miniature billboard for your brand. Get stuck on stickers and see what they can do to make your marketing more memorable".

"Coffee Shop, Quick Service Restaurant and other public centres can just be all you need to take your small business to the next level. Getting a catchy sticker on your laptop can help you get the good contacts from those interested in your service".

Also commenting on this, Zulikifli Muhammad, a Creative Designer said: "Little things count nowadays. It is one of the most versatile marketing tools out there. Promotional stickers can be used in so many different ways and in so many different places; nothing else comes close when you’re talking about potential advertising value. Whether you are using a sticker by itself or sticking it to something else in order to draw attention, stickers are made to get noticed and send a message in ways that other marketing materials just can’t."

He stated that it’s important to use premium printing when producing the stickers. "Premium printing will assure that your sticker looks great and has a long life of promoting your company or product for years to come" he said.

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