BrandArena: Facebook Launches ‘Lite’ App for Users in Emerging Market

Monday 26 January 2015

Facebook Launches ‘Lite’ App for Users in Emerging Market

After conquering developed markets like the U.S. and Europe, the tech world is eager to expand into the developing world in search of new, untapped populations of potential customers. While that all makes perfect sense in theory, in practice it can lead to challenges.

Its no secret that Facebook CEO, Mark Zuckerberg has a desire to improve on the company's penetration in developing market and with this app, the penetration seems to begin.

According to Facebook, this "Facebook Lite" app allows low-cost Android handsets to quickly load Facebook feeds and photos, even when users are on 2G connections.

The app was launched in several countries in both Asia and Africa over the weekend—including Bangladesh, Nepal, Nigeria, South Africa, Sri Lanka, Sudan, Vietnam, and Zimbabwe.


  • Fast to install — the app is less than 1 MB
  • Quick to load
  • Efficient with data
  • Designed for 2G networks and areas with limited network connectivity

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