BrandArena: Fuse & TRO Win Nissan UEFA Champions League Experiential Brief

Monday 26 January 2015

Fuse & TRO Win Nissan UEFA Champions League Experiential Brief

Fuse Sport + Entertainment and TRO have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin in June 2015.

The two agencies, who partnered for the competitive pitch, will work together to activate Nissan’s partnership with UEFA Champions League at the UEFA Champions Festival at the Brandenburg Gate, which over 100,000 fans are expected to visit.
“We are delighted to add the development and activation of Nissan’s fan experiential activity at the UCL Final to the suite of activity we are already delivering for Nissan, as part of the brand’s innovative partnership with UEFA Champions League. Partnering with TRO was a natural fit, as not only are they a fellow Omnicom agency with significant Nissan experience, they complement our team’s skillset really with their innovative approach”, said Mark Bullingham, Managing Director EMEA of Fuse Sport + Entertainment.

Fuse Sport + Entertainment, who holds the UK Sponsorship Awards Agency of the Year title, adds this activation to the global management of Nissan’s UEFA Champions League and UEFA Super Cup sponsorship, which they were appointed to manage last year.

TRO, a specialist experiential marketing agency, has been working with Nissan in the UK since 2011, delivering award-winning experiences around Innovation and Excitement, to Nissan’s audiences. Award-winning campaigns include Nissan’s brand centre at The O2 – The Nissan Innovation Station and Goodwood Festival of Speed. The agency was recently awarded the title of 2014 Eventia Agency of the Year.

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