BrandArena: BlackBerry Unveils New Flagship BlackBerry 10 Smartphone

Tuesday, 25 February 2014

BlackBerry Unveils New Flagship BlackBerry 10 Smartphone

At the on-going Mobile World Congress 2014 in Barcelona, Spain, BlackBerry Limited unveiled a new flagship smartphone designed to deliver its full and distinctive QWERTY experience on BlackBerry 10.

The new BlackBerry Q20 smartphone will feature the familiar and classic ‘Menu’, ‘Back’, ‘Send’ and ‘End’ buttons and the integrated trackpad to enable the fast efficient navigation and one-handed use that has endeared the brand to its QWERTY customers.

“In my first 90 days on the job, I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience, that made their BlackBerry smartphone their go-to productivity tool. I want these customers to know that we heard them, and this new smartphone will be for them,” said John Chen, Executive Chairman and CEO at BlackBerry.

The new BlackBerry Q20 smartphone will give customers the familiar workflow, efficiency and one-handed use that distinguish the BlackBerry QWERTY smartphone experience.

The company also announced the BlackBerry Z3 smartphone, a new all-touch BlackBerry 10 smartphone designed with Indonesian customers in mind. Made for the next generation of BlackBerry customers in Indonesia, and customized with local apps and content, the stylish new BlackBerry Z3 smartphone features a modern design with a 5” display, long lasting battery and comes with BlackBerry 10 OS version 10.2.1.

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