BrandArena: Arsenal signs lucrative kit deal with Puma

Tuesday, 28 January 2014

Arsenal signs lucrative kit deal with Puma

After 20 years with the US sportswear giant Nike, the Premier League leaders Arsenal on Monday announced the "most lucrative deal in Puma and the north London team history". The  agreement with Puma is reported to worth more than £30 million ($49.5 million) a year.
Emirates Stadium

The deal will come in effect from the end of the 2013-14 season and run for five years.

Bjoern Gulden, chief executive officer for PUMA said: "Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we're proud to have signed this partnership with a truly global football club.

"We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch", Ivan Gazidis, chief executive officer at Arsenal said.

The Gunners last changed manufacturer in 1994, to Nike from Adidas.

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