BrandArena: Etisalat Flags-Off Nigerian Idol 4 Auditions in Benin

Tuesday, 28 January 2014

Etisalat Flags-Off Nigerian Idol 4 Auditions in Benin

The much anticipated Nigerian Idol season 4 held its first round of auditions on Saturday, January 25th in Benin City, the Edo state capital. The competition which is sponsored by most innovative telecommunications company, Etisalat, recorded a large pool of talented youths who came out to take their shot at musical stardom.

Auditions began at the Excalibur Hotel, G.R.A Benin, after the state’s environmental sanitation exercise. Nigerian Idol hopefuls gathered from different locations in the state and its environs for a chance to secure a spot in the next round of the competition. Each with their different interpretation of music, stage names and regalia were in high spirits as they waited in line for their turn to impress the selectors.
From Left: Manager, Sponsorship, Etisalat Nigeria, Orah Egwu; Head, Events & Sponsorship, Etisalat Nigeria, Modupe Thani; Winner, Nigerian Idol season 2, Mercy Chinwo; and Head, Youth Segment, Etisalat Nigeria, Elvis Daniel at the Benin auditions of season 4 of the Etisalat-sponsored Nigerian Idol competition at the Excalibur Hotel, G.R.A Benin on Saturday, January 25th

One of such contestants, Oghenero Ayavoro a.k.a Voysless from Warri in Delta said it was his first time auditioning for the competition and was grateful for the opportunity to showcase his talent. He was positive of the result of his audition because according to him, he got good comments from the selectors. Another contestant, Melody Gabriel said she aspired to have a successful singing career. For her, the Nigerian Idol competition was all she needed to take her music career to the next level.

Speaking at the Benin auditions, Head, Youth Segment, Etisalat Nigeria, Elvis Daniel said he was impressed with the number and quality of people who turned up for the audition. “We are excited to be here in Benin in our search for the voice of tomorrow. Already, the crowd here today shows that the brand is aligning with the youth segment which is one of our core targets and we are very pleased with that.” He said.

The last three seasons of Nigerian Idol have seen strong contenders emerge from Benin with Moses Obi-Adigwe, a Benin-based student at the time, emerging winner of last season. He was present at the auditions to give his moral support and offer some words of encouragement to the Nigerian Idol hopefuls.

No comments:

Post a comment