sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Africans Invited To Name Lenovo’s First Android Statue

Thursday 22 August 2013

Africans Invited To Name Lenovo’s First Android Statue

Lenovo, world's number one PC supplier, will be blazing a trail by being the first company to create a uniquely African Android statue. This landmark campaign is to commemorate the launch of the Lenovo A1000, A3000 and S6000 Android tablets in Africa.

The most famous Android statues have been created by Google and are located at their corporate headquarters (Googleplex) in Mountain View, California. These statues document important milestones in the history of Android and have traditionally been based on the code names for the versions of Google's Android mobile operating system, which are named alphabetically after desserts: Cupcake, Éclair, Frodo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean.

Lenovo will then build a statue, modelling it after the winning name. The campaign is accompanied by a social media competition on Lenovo Africa Facebook page (www.facebook.com/LenovoAfrica) asking Android and Lenovo fans, in South Africa, Nigeria and Kenya, to name the statue. The winner of the best and most creative name will receive a hamper full of Lenovo goodies worth USD 2,000. The winner will be chosen by Lenovo and the Africa Android statue will be unveiled in October this year.

“We are thrilled to create Africa’s first ever Android statue to celebrate the launch of our new range of tablets,” commented Graham Braum, Country Manager of Lenovo Africa. “Our latest Android tablet family is perfectly matched to meet our customers’ demands. We’ve noted that 7” tablets are well accepted, particularly by young, active users who are always on the go, so we’ve created devices that address these customers’ needs, as well as devices for more demanding gamers and multimedia users. We are confident that our Android family will appeal to customers across Africa as we’ve made them highly accessible and flexible to serve multiple needs, styles and budgets.”

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