BrandArena: AdFu Partners With Yookos To Reach Into Africa

Monday, 17 June 2013

AdFu Partners With Yookos To Reach Into Africa

In an attempt to increase market reach into a more defined growing African market and to drive advertising and future revenue, AdFu, online marketing site owned by Kagiso Media, has partnered with Africa-born social network, Yookos.

This three-year agreement between Yookos and Kagiso Media, aims for Yookos to enjoy exclusive sales representation throughout Africa through AdFu’s in-house sales team.

The deal also states that the social network will be able to access AdFu’s world-class ad-ops team and operational, analytics and ad-serving platforms. On top of this, the two companies are said to co-operate on sharing content as well.

AdFu adds Yookos to an African network that already includes a range of premium online publishers such as Nation Media, Sky News, Sky Sports, and the Teamtalk family of sites, which includes Cricket 365, Sporting Life, Football 365, Golf 365, Football 411, Planet F1 and Planet Rugby.

Yookos offers exceptionally strong coverage of the fast-growing Nigerian and Kenyan markets, with users representing the full LSM spectrum. The audience is 30% made up of high LSM users earning more than R20,000 a month and 83% of its users are the main or joint decision-maker in the home.

Kagiso Digital launched the AdFu ad network last year to offer a range of powerful opportunities within vertical markets to advertisers and niche publishers. 

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