BrandArena: HEINEKEN Redeems Brand Promise, Sponsor Five Nigerians To Wembley

Friday, 19 April 2013

HEINEKEN Redeems Brand Promise, Sponsor Five Nigerians To Wembley

As the much anticipated UEFA Champions League Final holds on May 25 HEINEKEN, worlds’ most international premium lager beer, will be sponsoring five Nigerians, Diana Nwajiaku-Smart, Isaac Onochie Ijeh, George Mayowa Opeyemi, Franklin Chukwu Ijeh and Nwafor Felix Amobichukwu who through their inventiveness, ingenuity and resourcefulness were able to win an all-expense paid trip to watch the final live at the Wembley stadium in London.

The lucky winners proved to be exceptionally intelligent using their mental as well as the physical ability to outsmart 350 other participants that registered through the HEINEKEN website and participated in the challenge.

The exciting “Road to the Final” challenge which broke early this month kicked off from the National Arts Theatre, Iganmu which was a beehive of activities as early as 8.00am where the contestants registered and hit the road to be among the last five standing.

The contestants were expected to cleverly solve some clues to decode the five locations and head to the final road to emerge as winners. The exciting road to the final took the participants to Golden Tulip Hotel, Festac Town, Sailors Lounge Lekki, Ikeja City Mall and terminated at the Heineken Champions Planet Victoria Island, Lagos. They were expected to locate these locations which were not made known, register their presence and hit the road to the next destination and the first five that arrive at the Heineken Champions Planet automatically win tickets to Wembley.

The mechanics of the challenge was designed not only to choose winners, but to bring out the “Man of the World” in every participant in relation to the premium brand. It was also to display that Nigerians can equally play in the man of the world league by bringing out the can-do spirit in them by displaying sportsmanship character.

It should be recalled that HEINEKEN recently unveiled a new UCL campaign called ‘Road to the Final’ with the launch of a television commercial titled “The Final”. In the commercial you get to see how, with imagination and resourcefulness, one man was able to race against the clock to witness club football’s most prestigious event – the Final itself live. He had to overcome many hurdles on his way from South America to London in just 24 hours.

The Race to the Final in Lagos is tied to this TV commercial: Nigerian Man of the World have to proof their inventiveness to crack riddles, find secret locations and be between the first 5 contestants to finish. The ad features one lucky fan, who receives a ticket to the UEFA Champions League Final. 

The “Road to the Final” challenge bring together Nigerian’s best in sport reportage and the best of ex internationals like Victor Ikpeba, Jay Jay Okocha, Daniel Amokachi, Peter Rufai, Collin Udoh, Charles Anazodo, Timi Okomi, Biola Kazeem and others who have visited the Heineken Champions Planet during the various stages of the competition.

1 comment:

  1. Heineken never disappoints. UCL final is a splendid offer. How I wish I won too. ;-)