BrandArena: Diamond Bank Sponsors Customers to China

Friday 19 April 2013

Diamond Bank Sponsors Customers to China

Diamond Bank Plc, Nigeria’s leading commercial bank, is sponsoring five customers to the China Canton Fair to further boost their international business exposure.

The China Canton Fair is a bi-annual trade fair that commenced in 1957 and has since held every April and October for a two week period. Every year, the fair attracts hordes of businessmen from around the globe.

Dr. Alex Otti
Speaking at a pre-departure dinner the Bank hosted for the customers in Lagos, GMD/CEO, Diamond Bank Plc, Dr. Alex Otti, said Diamond Bank is very appreciative of these customers, adding that, “As a bank we try as much as possible to recognize our customers particularly when they have been loyal and when they have told our story.”

“Because our best stories are told by our customers, we have had customers who have enjoyed our services and referred other customers. It is more rewarding than when we go out and market to people. We are really appreciative of all of you and in recognition of what you have done we wish to dine with you before you leave and also wish you a safe trip. We are also very positive that it is an experience you will enjoy” said Dr. Otti.

Explaining further, Head, Micro Small and Medium-scale Enterprises (MSME) Proposition, Diamond Bank Plc, Mr. Chima Nnadozie said “Sponsoring these customers to China is part of our Access-to-Market initiatives which is designed to help small businesses to expand their market and find new opportunities. Part of the challenges of small businesses is access to market as they sometimes can’t find the market for their business beyond their immediate environment hence the need to look beyond where they are and expand their market.

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