BrandArena: Promasidor partners BME Concern to empower women

Thursday 28 March 2013

Promasidor partners BME Concern to empower women

L-R: Mr. Andrew Enahoro, Head, Legal and Public Relations of Promasidor, Mrs. Annie Phillips, Founder/CEO of BME Concern and Mr. Isiaka Lawal, Manager, Corporate Communications of Promasidor Nigeria Limited at a press conference in Lagos.
In line with its corporate social responsibility strategy, Promasidor Nigeria Limited, makers of Cowbell Milk, is partnering with BME Concern, a non-governmental organization to support the less privileged women, children and youth in Africa.

BME Concern, also known as Ripples in Africa, is registered in England and Wales and works with partner organisations to support women in distress, promote inclusion and community cohesion, and work to raise levels of tolerance through education, art, sports and culture.

Addressing the press in Lagos, Head, Legal and Public Relations, Promasidor Nigeria, Andrew Enahoro said one of the focuses of Promasidor’s corporate social responsibility is empowerment under which BME concern falls into.

“The company’s corporate social responsibility strategy is focused on four major areas: Education, Health Care & Nutrition, Sports, and Empowerment & Mentoring. This is because consistent focus on these categories will in the long run make major contributions towards sustainable value creation for all stakeholders.”

He emphasized that “Our unique partnership with BME Concern (known as Ripples in Africa) reinforces our commitment to creating measurable and quality impact in our communities through our support and collaboration on youth projects, empowering minority/ village women, community cohesion, supporting development, village enterprises, education, cottage health services, child poverty and hunger.”

Founder and CEO of BME Concern, Anne Phillips said the partnership has seen the donation and supply of relief materials for education, health care and other relevant equipment collected from donors in the United Kingdom (UK) and delivered to communities in Nigeria.

“Promasidor handles the entire logistics and assists with the distribution of items and goods shipped into the country.  This has been a major challenge that has deprived communities from benefitting from the Ripples relief stock.”

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