BrandArena: Final Year Student Wins in Loya Milk ‘It’s What’s Inside That Matters’ Promo

Thursday, 28 March 2013

Final Year Student Wins in Loya Milk ‘It’s What’s Inside That Matters’ Promo

L-R: Managing Director, Promasidor Nigeria, Chief Keith Richards, Brand Ambassador Loya Milk, Michael Collins Ajereh ‘Don Jazzy’ presenting a brand new Hyundai i10AT car to winner Abereoje Kabiru Sunday while Commercial Director, Promasidor Nigeria, Kachi Onubogu  looks on at the Loya Milk, ‘It’s What’s Inside That Matters’ promo prize presentation held in Lagos recently.
Computer Science final year student of Olabisi Onabanjo University,  Ogun  state,  Mr.  Abereoje  Kabiru  Sunday  has  emerged  winner  of  a  brand  new Hyundai  i10AT  car  in  the  Loya  Milk,  ‘It’s  What’s  Inside  That  Matters’  promo  which  was launched in February this year. 

Mr Abereoje who was presented with the star prize at Promasidor’s office in Lagos, excitedly said "At first I didn’t believe I had won. I thought it was a raffle draw but the coupon it had this number that you can either send an SMS to or call so I
called that immediately I called all my friends in school that we now have a car to cruise with.”

In  his  address  of  welcome,  Managing  Director,  Promasidor  Nigeria,  Chief  Keith  Richards  thanked everyone who witnessed the presentation.

Speaking  at  the  event,  Commercial  Director  of  Promasidor  Nigeria,  Mr  Kachi  Onubogu stated  that  over  300  people  have  redeemed  their  prizes  at  the  various  branches  of  Zenith  Bank. “ In  the  past  people  have  asked  me,  are  people  winning?  what  is  going  on?,  how  is  it  going?.  My  answer  has  always  been  that  the  promo  has  been  successful.  As  at  today,  we  have   redeemed  about  11.9million  naira  about 368 be at important the consumers. of the cars.”

Explaining  the  promo  mechanics  Onubogu  said  there  will  be  no  draws;  all  the  prizes  will  be  won  instantly. “Our  Lucky  consumers have  to  look  inside  any  Loya  400g  or  900g  promotional  pack  to  find  their  coupon  or  sticker  with  a  unique  code.  It  could  be  an  instant  cash Zenith out in our office.” Mr a to all Loya consistent, and body.

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