BrandArena: Maltina Shares Happiness at Lagos Carnival

Friday, 29 March 2013

Maltina Shares Happiness at Lagos Carnival

In commemoration of this year’s Easter celebrations which coincides with the Lagos Carnival jamboree, Maltina, the premium non-alcoholic malt brand renowned for sharing happiness, is set to reward numerous consumers and Nigerians with wonderful freebies during the very exciting and colourful Carnival which Maltina is a major sponsor.

The brand has also announced that it will go a step further in “Sharing Happiness” by giving out hundreds of movie tickets to consumers to see any movie of their choice in company of a loved one.

Consumers can win movie tickets via the Maltina Facebook and Twitter accounts. Winners are expected to emerge from Lagos, Abuja, Port-Harcourt and Enugu.

Also during the Carnival, consumers who visit the Maltina Stand will get a chance to win lots of wonderful gifts.

Mrs. Ngozi Nkwoji, Senior Brand Manager, Maltina once more reiterated the fact that the brand is all about “sharing happiness”. “The Maltina story has always been the story of sharing, friendship, togetherness and a good time with loved ones. It is all about bringing the people together in an atmosphere of friendship. And what better way of bringing people together than by providing them with what makes living enjoyable, that is the brand promise we stand upon, that is why we want to make this Easter celebration memorable.”

It will be recalled that just last year, the brand astonished Nigerians when it gave out 5 fully furnished apartments in the high-brow Lekki axis to five lucky winners. In addition the brand also gave out cash prizes of N1 million, N100, 000 cash which came in form of Maltina branded ATM cards. The brand is behind the highly successful annual family dance reality TV show, the Maltina Dance All.

1 comment:

  1. Is this event marketing or sponsorship? I love your brand and marketing reports Mr. Oloyede - keep it up please