BrandArena: Close-Up & Partners Set To Break A World Record On Tooth Brushing

Tuesday, 26 March 2013

Close-Up & Partners Set To Break A World Record On Tooth Brushing

As  part  of its advocacy initiative aimed at calling attention to the importance of oral care among Nigerians, leading oral care brand Close Up toothpaste has reiterated the desire to spearhead a move to set a new World Record Tooth brushing Challenge. The disclosure came during the celebration of the World Oral Health Day which held at the Teslim Balogun Stadium, Lagos.

Close-Up Toothpaste will partner with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net & Core Media has celebrated the World Oral Health Day to introduce the World Record Tooth Brushing Challenge and sensitise the public on the importance of proper oral care.

The World Oral Health Day which is celebrated on the 20th of March every year to remind the public of the important role healthy mouth, gum and teeth play in the overall health of an individual. The theme for this year is “Healthy Teeth for Healthy Life”.

Speaking at the event, which held at Teslim Balogun Stadium, Lagos, Oral Close-Up Category Manager, Mrs. Vivian Ihaza said Close Up and its partners intend to nurture healthier teeth and gums amongst communities and families across the country. According to her, “Close Up will support the event where 300,000 students, at the same time in Lagos State will take part in a World Record Tooth brushing Challenge to break the Guinness Book of Records earlier set by India”.  The latest Guinness Book of Records on the event held by India brought together 176,000 people to brush their teeth at the same time.

The Special Adviser to Lagos State Governor on Health, Dr Yewande Adeshina in her remarks reiterated the importance of a healthy oral hygiene and enjoined Nigerians to embrace a proper routine for their Oral Health which includes regular care of the teeth and mouth by brushing twice daily. She emphasised, that tooth brushing is an essential part of our health.

According to her “the way we brush our teeth has been trivialized to the point that over the years as we get older we build germs, we build bacteria and we build diseases. People tend to take the mouth for granted but unfortunately, the mouth is actually one of the passages into the body from where we take nourishment and other things,”.

Close-Up Brand Manager, Mr. Dexter Adeola called on Nigerians to join the campaign to break the world record by counting down daily until the 23rd of May when the Actual feat of having 300,000 children brush their mouth simultaneously comes up in Lagos state. He added that Nigerians will be expected to brush twice on that day in support the cause and join in the campaign.

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