BrandArena: YouTube plans to Introduce Pay-for Video

Friday, 1 February 2013

YouTube plans to Introduce Pay-for Video

YouTube is planning to introduce paid subscriptions for some individual channels, and this will start a whole new era in the history of the global video sharing community in particular, and online video in general. With this move.

YouTube aims to attract more professional content makers as well as advertisers and refined audience to make the video platform a stronger rival of television. The first paid subscriptions are said to be launched in the second quarter of this year.

Ad Age reports that “YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access.” To be able to view the content on such channels, the audience will be asked to pay between $1 and $5 a month, according to insiders. Most probably, YouTube will charge not only for viewing episodes but also for content libraries and access to live streaming, pay-per-view, and will also ask to pay for watching self-help or financial advice shows.

Presently, YouTube only makes money from advertising revenue. The site was a well known money pit for owners Google and has only recently started paying its own way.

The introduction of paid subscriptions has been described as a logical step for the platform, which is the major video-sharing website in the world now.

1 comment:

  1. Google drive for profit making is quite annoying