BrandArena: Singer Alicia Keys Joins BlackBerry As Global Creative Director

Friday 1 February 2013

Singer Alicia Keys Joins BlackBerry As Global Creative Director

American music diva, Alicia Keys is now an official partner to BlackBerry, acting as Global Creative Director. Working closely with app developers, content creators, retailers, carriers and entertainers, Keys will be an active member of the BlackBerry community.

Image source: 
According to a press release from her official site, the singer's duties will include working "closely with app developers, content creators, retailers, carriers, and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality."

“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.

Keys said she also hopes to work with fellow artists and other partners to build BlackBerry's business. Her announcement came after RIM announced it was changing its name to BlackBerry.


  1. Is Alica Keys really a tech guru?

  2. Hmmmm.. I believe her appointment was due to her soiphisticated lifestyle and love for tech gadget.