BrandArena: GTBank Introduces Social Banking

Friday 1 February 2013

GTBank Introduces Social Banking

Foremost Nigerian financial institution, Guaranty Trust Bank plc has once again raised the service bar for Nigerian banks with the unveil of its ‘Social Banking’ service on Facebook. The new offering which is the first of its kind by any Nigerian Bank allows GTBank Social Account holders transfer money, purchase airtime, pay bills, and confirm their account balance on Facebook.

Speaking about the innovation, Managing Director/CEO of Guaranty Trust Bank plc; Mr Segun Agbaje said the Bank is committed to ensure its stakeholders can perform financial transactions at their convenience and would continue to introduce safe and novel alternative channels for them to do so. Mr. Agbaje further confirmed that the Social Account is different from having a regular GTBank account as it enables people perform banking activities like money transfers, airtime purchases and bills payments while on Facebook.

Guaranty Trust Bank plc has been at the forefront of industry innovations within the Nigerian financial services sector. The Bank was the first to see social media as a viable means to reach its stakeholders and presently has over 950,000 Facebook fans; the largest for any African bank.

The Bank’s other recent introductions include GTBank Mobile Money, a highly secure application that allows customers and non GTBank customers perform transfers and payments from their mobile phones, a ‘FastTrack’ banking system that allows customers withdraw money within the Bank’s branches using their debit cards, the GTCrea8 eSavers virtual account for undergraduates and the GTBank e-Account for salary earners, which enables them conduct all their banking activities without having to visit a physical bank branch.

In addition, the Bank’s internet banking platform is one of the most robust in the industry. The channel supports a wide array of transactions such as bills payments, own and third party transfers and foreign exchange transfers to any bank account in the world. The Bank’s alternative banking channels were recently given a Payment Card Industry Standards Council (PCISSC) certification, implying that the channels meet acceptable technical and operational requirements to prevent credit card fraud, hacking and other security vulnerabilities.

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