BrandArena: MINI by PUMA Launch Sporty and Urban Collection

Wednesday 7 November 2012

MINI by PUMA Launch Sporty and Urban Collection

PUMA and MINI has finally launched their collection. The new range, inspired by the urban life and travelling as well as the native land of the auto brand.

MINI by PUMA stands for cleverly designed luggage solutions and casual shoe styles perfect for the everyday life in the city. The collection masterfully combines urban lifestyle with sports fashion. The appeal lies in the mix of a clear design language and intelligent functionality. The whole range of products draws inspiration from the UK - home of the automotive brand.
Image: MINI by PUMA Alwyn Mid Men Black

As of now a range of items, including six bags, one wallet and three sneaker styles will be sold through the MINI Online Shop and selected MINI dealerships. The Wallet perfectly complements the bag and luggage range, with room for six cards along with three pockets (one big, two small). For the style-conscious man, MINI by PUMA has created the minimalistic chukka sneaker Alwyn Mid. This versatile and trendy eight-hole model comes in black and dark green.

People who are often on the move need their bags to be reliable and stylish. The black leather effect bags in the MINI by PUMA collection are sporty, elegant and suitable for both men and women. Contrasting zips and detachable luggage tags in bright lime make the bags particularly eye-catching and give them an extra fashionable edge. Subtle appliqué logos and shoulder straps inspired by MINI seatbelts exude understated style. 

No comments:

Post a Comment