BrandArena: Etisalat to launch mobile commerce service

Saturday, 15 September 2012

Etisalat to launch mobile commerce service

Etisalat Group, the telecommunications corporation with operations in 16 markets across the Middle East, Africa and Asia, have announced the commercial launch of a comprehensive and accessible package of mobile commerce features currently available globally in Nigeria.

This is reportedly the first time in the world where customers can access a Mobile Commerce service of multiple schemes and banks through the intuitive user interface installed directly on consumer SIM cards.  The user interface is accessible in English, Hausa, Igbo and Yoruba languages on any type of mobile phone, from the low-end basic phones to sophisticated mobile devices. Etisalat's service is utilizing "state of the art" ISO-1 compliant security features ensuring that customer transactions cannot be intercepted or manipulated by fraudsters.

Etisalat's mobile commerce application is a fully functional mobile wallet that offers a full range of mobile banking and transaction services. It will provide people with access to banking for the very first time.

Etisalat's Mobile Commerce service is developed in-line with its strategy of including un-banked and under-banked customers into the regulated financial services space, enhancement of financial transparency and expansion of financial transaction channels.

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