BrandArena: Interbrand Releases 2012 Best Retail Brands Report

Thursday, 23 February 2012

Interbrand Releases 2012 Best Retail Brands Report

Interbrand, the world’s leading brand consultancy has released its 2nd annual global report dedicated to the retail sector. The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific region.

The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, Interbrand’s retail experience group. Findings show that U.S. retailers are continuing on a path of steady growth, with online retail spending making up to almost 9 percent of all U.S. retail sales, a jump from 7 percent from 2011.

Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics.

Looking beyond the U.S. list, Tesco (UK), Carrefour (France), Aldi (Germany), Zara (Spain), and Woolworths (Asia Pacific) are ranked as the number one retailer in their respective markets—all holding their top spots from 2011. Across Europe, leading retailers are gaining a competitive edge and winning customers by investing in new omnichannel strategies and in the overall in-store brand experience. In Asia, retailers are placing a renewed focus on quality, personalization, and after-sales services in an effort to rebuild and bolster consumer confidence following the natural disasters and economic turmoil that plagued the region in the past year.

Retail is a highly competitive marketplace. Consumer spending is scattered due to the myriad ways of making purchases. Manufacturers are becoming retailers, and new rivals - often in the form of both small companies and international players entering new territories - are continuing to fragment the market. In such a climate, every customer interaction becomes crucial.

“Today’s retailers have entered an era of infinite competition,” said Jez Frampton, Global Chief Executive of Interbrand. “These Best Retail Brands understand that every channel matters in the new landscape – and prove that though a multichannel approach is certainly more complex, if done strategically, it pays off.”

Brand-led companies are proving to be resilient by continuing to bolster their digital experience, while simultaneously finding new ways to reinvigorate the in-store brand experience. “One of the most compelling lessons from the list is that the best brands didn’t stand idly by, waiting for further signs of recovery. They contributed to it by anticipating their customer’s desire to return – not to shopping as usual – but to something better,” said Bruce Dybvad, CEO of Interbrand Design Forum. “For the most part, companies have invested in better store experiences and put more capabilities into the hands of their shoppers.”

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