BrandArena: NESCAFÉ Extend Equity through Magic Mug Flight

Friday 21 October 2011

NESCAFÉ Extend Equity through Magic Mug Flight

In an attempt to show appreciation to its teeming customers in Nigeria, the world's leading coffee brand, NESCAFÉ from the stable of Nestlé Nigeria Plc, a foremost FMCG company, is set to bring together coffee lovers & fans all over Nigeria to share a stimulating and thrilling experience on the NESCAFE Magic Mug Flight.

NESCAFE will gale the federal capital territory, Abuja at University of Abuja main campus from 28th to 30th October and the National Stadium, Surulere Lagos from 2nd to 5th November with the first ever Hot Air Balloon into Nigeria.
According to Tayo Olatunji, Category Business Manager, Coffee at Nestle Nigeria PLC, the activation is an attempt to connect with their teeming consumers and showing appreciation for their loyalty to the brand. "Nescafe is a brand that has its values in sociability, conviviality and the young at heart; we are bring to Nigeria for the first time ever, a Hot Air Balloon as an attempt to appreciate our consumers who have always been their for us."

He pledged that the brand will continuously offer its quality service and always show its support to its associated initiatives such as Nescafe African Revelations (NAR) music competition, RISE among others in line with its corporate social responsibility.

Consumers will have the unique opportunity to fly the huge cup of coffee with notable on air celebrities and VIPs. There will also be lots of interesting and interactive games to partake in with lots of opportunities to win instant gifts and rewards at the venues with lots of entertainment from thrilling comedians and musicians and refreshing cups of NESCAFE.

In order to share the treat by getting free flight tickets, customers are to SMS: NESCAFE, name, location and age to 33811 through their mobile phone. Winners will be selection after a random draw and will be notified - indicating time of flight at the venues. Each flight ticket admits 3.

Nestlé Nigeria Plc which clock 50 years in the country this year started its operations in Nigeria as a locally based subsidiary of in 1961 after been officially created , a year after Nigerian independence as Nestlé Products (Nigeria) Limited. It remains one of the foremost indigenous food and beverage manufacturers in the country.

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