BrandArena: Google Plus To Launch Brand Pages Soon

Friday 21 October 2011

Google Plus To Launch Brand Pages Soon

World biggest search engine, Google’s coffers have been filling fast since the launch of Facebook rival Google+, and the firm looks set to cash in further as Vic Gundotra suggested brand pages will be coming soon to the fast-growing social network.

According to, Gundotra - Google’s senior vice president of engineering - told audiences at the Web 2.0 Summit in San Francisco that brand pages would be coming to Google+ “imminently”.

While sharing the stage with Sergey Brin - a Google co-founder, Gundotra added that brands have already expressed an “overwhelming interest” in establishing a commercial presence on Google+.

Gundotra also let slip that Google+ will soon be available - “Not days … a little bit longer than days” - to businesses that use Google Apps.

According to him, Google Apps now has 4 million customers. However, user levels are expected to spike sharply as corporations sign-up in a bid to get the most from Google+’s social, digital marketing and advertising offerings.

Google+ is also expected to become more appealing to advertisers, marketers and brands over the coming year as Larry Page said the firm plans to use Google+ as a channel and G+ data to better personalize search and target ads.

Page said: “It’s still incredibly early days for Google+, because our goal is actually far bigger than the individual feature launches themselves. “Our ultimate ambition is to transform the overall Google experience, making it beautifully simple, almost auto magical, because we understand what you want and can deliver it instantly.

“This means baking identity and sharing into all of our products so that we build a real relationship with our users. Sharing on the web will be like sharing in real life across all your stuff. You’ll have better, more relevant search results and ads.”

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