BrandArena: Forbes Africa Magazine Debut in Africa

Tuesday 4 October 2011

Forbes Africa Magazine Debut in Africa

In an effort to expand its wide readership to the continent of Africa, the world's leading business media brand, Forbes Magazine, has recently launched Forbes Africa, becoming the 16th local-language edition of the Forbes franchise, with English-language distribution in South Africa, Nigeria, and Kenya

The first Forbes Africa which had 38 000 printed copies for the launched edition cover features of South African mining tycoon, Patrice Motsepe, and his views on nationalisation. Inside, Liberian president, Ellen Johnson Sirleaf tops the 20 most influential women in Africa in the magazine's first ever list. She narrowly beat Ngozi Okonjo-Iweala, Nigeria's minister of Finance, who was second in the list compiled with strict criteria used by researchers working for Forbes Africa.

Zimbabwe's VP, Joice Mujuru is ranked number 5 while the daughter of Angola's president, Isabel Dos Santos is number seven and UNICEF goodwill ambassador, Graca Machel is number 15.

Forbes is reaching more than 4.3 million influential readers via publications in ten languages in more than 100 countries Africa edition will be published and distributed through ABN Publishing and will partner with Africa Business News and TV station CNBC Africa to provide the best content in the world of business and economics.

Managing editor, Chris Bishop, said, "It is an honour to be at the helm of the first ever Forbes Africa. We will celebrate the entrepreneurial spirit the length and breadth of the continent. Our lists will be researched rigorously and we hope they will be heeded and debated from Cape Town to Cairo."

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