The One Club for Creativity has unveiled the finalists for The One Show 2026, with 80 entries from the Middle East and Africa among submissions selected from 51 countries and regions.
All finalists will receive either Gold, Silver or Bronze Pencils, or Merits, with winners to be announced during Creative Week 2026 on Thursday, 14 May, and honoured at The One Show awards ceremony on Friday, 15 May at Cipriani Wall Street in New York, the organisation said.
Ogilvy South Africa in Cape Town leads the region with 15 finalists, including 13 for its “Vaseline Verified” campaign. Accenture Song South Africa, also based in Cape Town, secured 13 finalists, all for The Philipstown WireCar Grand Prix on behalf of The Philipstown WireCar Foundation. Giant Films Cape Town follows with seven finalists, five of which are tied to the same project.
Three agencies earned six finalists each: Impact BBDO Dubai, including three for AnNahar Newspaper’s “The Untaught History Edition”; Joe Public Sandton, including two for Breast Cancer UK’s “Street Nipples”; and Promise Johannesburg, all for AfriSam’s “Unwanted Sites”.
Mermac Ogilvy UAE Dubai recorded five finalists for its “IKEA Affordable Masterpieces” campaign for Al-Futtaim IKEA.
Agencies with four finalists each include GForce Grey Almaty, Synthesis Agency Tashkent and VML Riyadh. CarrefourSA Istanbul secured three finalists, while Leo UAE Dubai, Saatchi & Saatchi UAE Dubai and TBWA \ Hunt Lascaris Johannesburg each earned two.
Edelman Johannesburg, Horizon FCB Dubai, Landor Dubai, M+C Saatchi Abel Johannesburg, The Odd Number Johannesburg and VML South Africa Johannesburg each received one finalist spot.
By country, South Africa leads the region with 48 finalists, followed by the United Arab Emirates with 18 and Saudi Arabia with seven. Kazakhstan and Uzbekistan recorded four each, while Turkey secured three.
Globally, Rethink Toronto leads with 47 finalists, followed by Uncommon Creative Studio London with 34. Apple in Cupertino, FCB Chicago and VML New York each have 26 finalists, while Courage Inc. Toronto has 23, Area 23 has 21, and LePub Mexico has 20.
This year’s global jury selected a total of 1,345 finalists from across 51 countries and regions.
Creative Week, now in its 17th year, remains a major annual gathering for the advertising and design industries, celebrating excellence across The One Show, the ADC Annual Awards and the Young Ones Student Awards.
The One Show ceremony on 15 May will also feature special honours including Best of Show, Best of Discipline, the inaugural One Show Members Choice Award and inductions into the 2026 Creative Hall of Fame.
Additional Creative Week programming includes the AI Creative Challenge, the Executive Creative Summit, a client pitch competition, portfolio reviews, the Type Directors Club lettering walk and a series of daily Morning Buzz panel sessions, the organisation added.
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