Nestlé Nigeria awards ₦80m to consumers in nationwide promotion

Nestlé Nigeria has rewarded consumers across the country with prizes worth ₦80 million in a nationwide promotional campaign aimed at supporting households and strengthening customer engagement.

The prizes, comprising cash and household items, were presented at a ceremony held in Lagos on Friday.

The overall winner, Mr Akujieze Ejiofor, a graduate of Public Administration from Anambra State University, received the ₦5 million grand prize.

Ejiofor said he had not expected to win the top prize, having initially hoped for a smaller reward.

“I feel so good. I didn’t envisage this at all. All I did was target a ₦2,000 voucher, but here I am, emerging the overall winner. This is divine grace,” he said.

He described the opportunity as life-changing.

“I appreciate Nestlé Nigeria for this opportunity. I will be establishing myself soon, though I would not want to disclose it yet. I came all the way from Plateau State to receive this prize, it means a lot to me,” he said.

Other beneficiaries included Blessing Akpan, Monsurat Lawal, Favour Godswill, Amina Umar and Kingsley Uwuala, who received prizes ranging from smartphones and 55-inch television sets to household appliances and cash rewards of up to ₦1 million.

Speaking at the event, Managing Director of Nestlé Nigeria, Mr Wassim Elhusseini, said the initiative was designed to recognise consumers and provide meaningful support to households.

Elhusseini, represented by Mr Josué Mbassi, Country Controller, said the campaign reflected the company’s understanding of everyday consumer realities.

“Beyond the figures, what truly stands out are the impactful stories: families supported, small businesses strengthened, and individuals encouraged in meaningful ways,” he said.

He added that the promotion attracted strong nationwide participation and reached a broad range of consumers.

Also speaking, Category Manager for Healthy Cereals at Nestlé Nigeria, Mr Omofasa Orhiunu, said the campaign was designed to be inclusive and accessible.

“We wanted to create something simple, inclusive and accessible, something that allowed every Nigerian to participate easily and feel genuinely rewarded,” he said.

Orhiunu disclosed that more than 200,000 consumers took part in the promotion, with 16,000 winners emerging across seven draws.