Facebook spotlighted creativity, community, and sustainable growth at the 2026 African Creators Summit in Lagos, delivering a major on-ground activation designed to help African creators expand their audiences, build meaningful communities, and earn from their content.
The summit, held at the Federal Palace Hotel in Victoria Island, brought together more than 1,000 creators, storytellers, innovators, and digital entrepreneurs from across the continent, all contributing to the future of Africa’s fast-growing creative economy.
Marking its second consecutive year of participation, Facebook curated an immersive creator experience that underscored its long-standing focus on connection and opportunity. With one of the world’s largest online communities, the platform continues to position itself as a space where creators can engage real audiences and generate income across multiple content formats.
“Our presence at the African Creators Summit was about meeting creators where they are, creating meaningful moments of connection, and demonstrating how Facebook empowers creators to succeed. Seeing creators engage, share their stories, and create content live at the booth highlights how powerful these spaces are in strengthening Africa’s creator community,” said Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa at Meta.
“Creators who haven’t fully explored Facebook are missing out on real opportunities. Over the past few years, we’ve introduced features that support monetisation, audience growth and discovery, and community building, and we’re doubling down on making it even easier for creators who share original and engaging content to succeed.”
At the heart of Facebook’s activation was an experiential booth and exclusive lounge hosted by popular creator Abiri Tobi Festus, also known as Folagade Banks. The space featured interactive quizzes, creator challenges and live content creation moments that brought the Facebook experience to life. Well-known creators, including Ify’s Kitchen, Nons Miraj, Nancy Umeh and Lolo Mbakara, shared first-hand accounts of how the platform has helped them grow their audiences, reach new fans, and convert creativity into sustainable income. Attendees also produced real-time content using the hashtag #CreateWithFacebook and received Facebook-branded items as instant rewards.
Facebook also supported a standout fashion showcase titled “Threads of the Swag Masters”, a high-energy runway presentation that paired seven designers with creators to produce culturally inspired, future-forward outfits. Nigerian creators such as Broda Shaggi, Gilmooree, Jenni Frank, and Cute Abiola took part alongside Francophone creators from the Democratic Republic of Congo, including One Khan and King - Ana.
The showcase celebrated African creativity while highlighting how Facebook enables creators to thrive, with participating designers and creators receiving exclusive Facebook Aso-Oke bags.
Since its launch, Facebook has continued to support creators in reaching global audiences, building engaged communities, and earning from their work. As African creators play an increasingly influential role in global culture and commerce, the continent remains a priority market for Facebook as it invests in tools and experiences that support sustainable digital careers.
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