Samsung Electronics has set out its vision for the future of digital appliances, positioning artificial intelligence at the centre of connected living as the global home appliance market increasingly shifts towards smarter, more intuitive technologies.
Speaking during the company’s Digital Appliances Deep Dive session at CES 2026 in Las Vegas, Samsung outlined how its Digital Appliances (DA) Business aims to enable better living by transforming everyday appliances into intelligent partners within the home.
The session was led by Cheolgi Kim, Head of the DA Business, who explained how Samsung’s Bespoke AI appliances are designed to work seamlessly through the SmartThings platform, evolving beyond conventional functionality into what the company describes as “Home Companions”.
Equipped with Bixby voice recognition, integrated screens and cameras, these appliances are built to see, hear and understand their surroundings, allowing them to respond proactively to users’ needs. Samsung said this intelligent adaptation is not limited to appliances alone but extends across TVs and mobile devices, creating a broader AI ecosystem capable of supporting daily life in more meaningful ways.
“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products, including mobile phones and TV; and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”
Samsung also detailed how regional strategies are playing a central role in driving global growth. JS Moon, Head of R&D for the DA Business, highlighted how the company’s 2026 appliance portfolio is being tailored to meet specific local market demands.
In North America, Samsung said innovative form factors such as the Bespoke AI Laundry Combo continue to support strong growth, while new kitchen packages featuring unified stainless-steel designs are expected to align with local consumer preferences in 2026.
Energy efficiency remains a key focus in Europe, where Samsung has introduced highly efficient products, including the Bespoke AI washer, which is up to 65 per cent more energy efficient than the minimum requirements for energy efficiency class A in Europe. The company is also expanding advanced HVAC solutions and built-in kitchen appliances designed to meet strict sustainability standards.
In Latin America, Samsung reported continued momentum driven by laundry and air conditioning solutions. Meanwhile, in Asia, growing interest in smart home ecosystems, alongside localised AI features such as regional language support and expanded AI Energy Mode, is seen as a significant growth opportunity.
“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”
Looking ahead, Samsung reaffirmed its ambition to extend AI beyond traditional appliances into areas including HVAC, modular homes and insurance-based care services. By combining open collaboration, regional customisation and long-term software support, the company said it aims to reduce everyday household burdens while delivering AI-powered experiences that are practical, trusted and closely aligned with how people live.
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