Paris Saint-Germain have confirmed a new commercial partnership with Dubai-based real estate firm Beyond Developments, which will feature as the club’s official sleeve partner.
The agreement will see the Beyond logo appear on PSG’s kit for the first time during Sunday’s Ligue match against Paris FC, marking the start of a multi-year collaboration between the French champions and the UAE developer.
In an official announcement, PSG said, “Paris Saint-Germain has announced a new global partnership with BEYOND Developments, a UAE-based real estate developer born in Dubai and at the forefront of shaping distinctive waterfront destinations.
“Under this multi-year agreement, BEYOND becomes the Club’s Premium Sleeve Partner until 2029, marking a collaboration that brings together two modern brands influencing the future of sport, design, and contemporary lifestyle.
“The BEYOND logo will make its debut on the Paris Saint-Germain jersey during the next national match against Paris FC, on Sunday 4th January.”
The partnership further strengthens PSG’s commercial presence in the Middle East and underlines the club’s strategy of aligning with global brands across sport, lifestyle, and innovation.
No comments:
Post a Comment