The global technology industry is preparing for its most influential annual gathering as CES 2026 opens in Las Vegas, setting the agenda for innovation, products, and trends that will define the year ahead. Officially running from January 6 to 9, the world’s biggest consumer technology show begins gathering momentum from Sunday, January 4, with pre-show activations, before a packed programme of press conferences on Monday.
As ever, the Las Vegas Convention Center and nearby hotels will become a hub for product launches, live demonstrations, and deal-making, with artificial intelligence, next-generation chips, advanced displays and robotics expected to dominate the conversation.
The opening day will see Samsung host its traditional “First Look” event, where TM Roh, CEO of Samsung’s DX Division, is expected to outline the company’s 2026 vision with a strong focus on AI-powered experiences. CES Unveiled will follow, offering an early glimpse of emerging technologies from startups and young companies.
Monday’s schedule is headlined by major announcements from LG, Bosch, Hisense and Lego, alongside keynote appearances from some of the industry’s most influential executives. NVIDIA chief executive Jensen Huang is set to showcase AI-driven solutions spanning multiple industries, while Intel will unveil its Core Ultra Series 3 processors and outline its latest advances in AI PCs. AMD CEO Lisa Su is also expected to reveal next-generation chips focused on AI performance, while Hyundai, Sony Honda Mobility and others will present updates spanning automotive technology, robotics and electric vehicles.
Rivalry between Samsung and LG is already shaping pre-show buzz, with both South Korean giants teasing significant hardware announcements. LG is expected to introduce its first Micro RGB television with Intertek-certified colour accuracy, alongside new Gallery TVs designed for art display, high-resolution gaming monitors enhanced by AI upscaling, and a Dolby-powered modular audio system. Samsung, meanwhile, is poised to expand its Micro RGB television range, unveil new Odyssey gaming monitors including a 32-inch 6K model with glasses-free 3D, and refresh its soundbars, speakers and portable projector lineup.
CES 2026 is also shaping up as a battleground for silicon manufacturers. AMD is widely expected to unveil new Ryzen processors based on its Zen 5 architecture, while Intel is set to debut its Panther Lake chips, promising significant performance and AI gains. Qualcomm is anticipated to push further into the laptop market with new Snapdragon X-series processors focused on speed and on-device AI.
Display technology will be another major theme, with brighter, smarter screens across televisions and monitors. Alongside Micro RGB advances from Samsung and LG, Sony is expected to introduce new LED backlight technology aimed at improving colour accuracy and brightness, as well as refreshed Bravia TVs and gaming displays. New developments in HDR standards are also anticipated, as manufacturers look to raise the bar on picture quality.
Robotics and AI assistants are expected to feature prominently throughout the show, with renewed speculation that Samsung may finally introduce Ballie, its long-teased home robot. From humanoid assistants to smarter home automation, CES 2026 is set to underline how rapidly AI is moving from concept to everyday application.
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