Razor PR Shines at 2025 PRCA Global Platinum Awards with Wins for “Bullet Proof Park” Campaign

Leading African communications agency Razor Public Relations has earned international recognition after winning two major honours at the 2025 PRCA Global Platinum Awards held in London. The annual awards, presented by the Public Relations and Communications Association (PRCA), the world’s largest PR body celebrate campaigns that exemplify creativity, strategic excellence, and innovation in public relations.

Voted for by PRCA members from across the globe, the Platinum Awards recognise only the most exceptional work that has already won or been shortlisted at other top global PR awards in the past year. They represent the highest level of peer recognition within the international PR industry.

Razor PR triumphed in two key categories for its powerful campaign “Bullet Proof Park”, created in partnership with Gun Free South Africa and M+C Saatchi Abel:

• Media Relations Award – Bullet Proof Park

• Purpose Award – Bullet Proof Park

Additionally, Basetsana Baholo, Razor’s data analyst, was named runner-up for Global Rising Star of the Year, highlighting the agency’s growing influence on the global stage.

“Integrated world-class creativity is what will set the future of effective public relations programmes apart, especially as we seek to drive distinction and cut through in an ever-demanding news cycle,” said Dustin Chick, CEO of Razor PR. “Success is no longer about generating ‘just’ awareness — it’s about sparking powerful conversations that elevate and build trust, and inspire positive behaviour change.”

Chris Lazley, Executive Creative Director at Razor PR, added: “Creativity has become business critical in modern PR. What’s important is that it’s not just ideas for the sake of ideas, but more a focus on using well-considered strategic insights to trigger bold thinking that cuts through the noise, establishes a new debate and elevates thought leadership.”

Speaking on the campaign’s success, Lazley continued: “Working with our colleagues at M+C Saatchi Abel, we were able to build a truly compelling earned-first creative platform that moved the needle on one of society’s most urgent social needs, especially in the Western Cape. Being earned-first requires ideas that cross the divide between interesting and compelling, that go from memorable to behaviour change. Bullet Proof Park is just such a campaign, and it’s this approach that resulted in its win at the Platinum Awards and its shortlisting at Cannes.”

The win cements Razor PR’s position as one of Africa’s leading agencies on the global stage, with its purpose-driven creativity and strategic innovation continuing to set benchmarks in international communications.