The 2025 IAA Mobility motor show in Munich is set to showcase headline debuts from BMW, Mercedes-Benz, Volkswagen and Renault, alongside a stronger turnout from Chinese carmakers following their absence from last year’s Paris event due to new EU tariffs on electric vehicles.
This year, the world’s leading car manufacturers are returning in force, more than at any point since the pandemic disrupted the industry’s budgets and confidence. Major announcements are expected from BMW, Volkswagen Group, Mercedes-Benz and Polestar, among others.
The IAA has also confirmed its full roster of brands hosting press conferences, with the updated list as of 20 August including significantly more manufacturers than before.
Here’s what to expect from the 2025 Munich Motor Show:
Audi is set to make a bold statement of intent, previewing the brand’s new design direction. According to sources, the reveal will be a sports car led by chief creative officer Massimo Frascella, his flagship project to streamline and simplify Audi’s future styling.
BMW will pull the covers off the all-new iX3, the first production model from its ‘Neue Klasse’ project. Developed from the ground up, the next-generation iX3 promises new technology, more efficient batteries and motors, plus a fresh design language. Having already tested a prototype, early impressions suggest it is a strong contender in the electric SUV market.
Mercedes-Benz will reveal the latest generation of one of its best-selling models, now offered with both petrol and fully electric variants. CEO Ola Kallenius has confirmed that this marks the beginning of a new era for Mercedes, with future model lines to be offered in parallel as both combustion and electric
versions under the same nameplate.Renault is expected to showcase a new plug-in hybrid saloon and estate, marking their first public appearance. The brand may also highlight upcoming developments from its Denza sub-brand.
Cupra will present the Tindaya concept car, inspired by a volcano on Fuerteventura. The Spanish performance marque says it embodies its driver-focused design philosophy and offers a unique, emotion-driven experience. Cupra will also display the camouflaged Raval, part of Volkswagen Group’s wider plan to reveal ‘Electric Urban Cars’ across its core brands.
Hyundai will debut the much-anticipated Ioniq 2, the brand’s first model to feature the Group’s new Pleos software while riding on the proven E-GMP architecture.
Leapmotor, partly owned by Stellantis, is bringing the new B10 electric SUV to Munich. Positioned against popular models such as the Nissan Qashqai and Volkswagen Tiguan, the B10 promises competitive pricing in the C-segment.
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