Microsoft has signed a five-year agreement with the Premier League to become its official cloud and AI partner, aiming to modernise the league’s digital infrastructure and enhance fan experiences through intelligent technologies.
As part of the partnership, Microsoft will integrate cloud and AI solutions into the Premier League’s new fan-facing digital platforms. Beginning today, fans can explore detailed information about clubs, players, and matches via the Premier League Companion app and web browser, both powered by Copilot.
Oracle, another U.S.-based tech firm, previously provided cloud computing services to the league, but its deal expired in May. Microsoft also partners with Spain’s La Liga.
The Premier League Companion uses Azure OpenAI to access more than 30 seasons of data, including 300,000 articles and 9,000 videos. Enhancements are planned throughout the upcoming season, including multilingual support for open-text queries via text and audio translation.
Later in the season, Microsoft’s AI will be introduced into the league’s official fantasy football game.
Both organisations described the deal as “one of the most significant technology transformations” in the league’s history, built around four pillars: fan engagement, match insights and analysis, cloud transformation, and organisational productivity.
Microsoft and the Premier League will also utilise Azure Foundry services, including Azure OpenAI, to enrich live match experiences with real-time data overlays and post-match analytics.
Judson Althoff, EVP and CCO at Microsoft, stated that the company would leverage its technology to “transform how football is experienced, delivered and managed on and off the field.”
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