Rite Foods Limited, a prominent player in Nigeria’s food and beverage industry, powered this year’s Ojude Oba Festival in Ijebuland, Ogun State, reaffirming its commitment to cultural preservation and community engagement at the event held on Sunday, June 8, 2025.
With its state-of-the-art facility based in Ososa, Ijebu Ososa, the company continues to support the Ijebu heritage through its longstanding sponsorship of the over-century-old Ojude Oba Festival. The cultural celebration draws more than a million attendees from across Nigeria and beyond.
The 2025 edition, themed “Celebrating Our Roots, Preserving Our Future,” featured a grand parade of regberegbe (age-grade groups) adorned in vibrant traditional attire, riding on horseback to pay homage to the Awujale and Paramount Ruler of Ijebuland, Oba Sikiru Kayode Adetona.
Dignitaries in attendance included Ogun State Governor, Prince Dapo Abiodun; Chairman of Rite Foods Limited, Asiwaju Sulaiman Adebola Adegunwa; former Ogun Governor Gbenga Daniel; Deputy Governor Noimot Salako-Oyedele; Ondo State Governor Lucky Aiyedatiwa (represented by Deputy Olayide Adelani); Minister of Arts, Culture, Tourism and Creative Economy, Hannatu Musa Musawa; members of the National Assembly; traditional leaders; diplomats; and Rite Foods’ Managing Director/CEO, Seleem Adegunwa.
Speaking at the event, Seleem Adegunwa said the company’s support is rooted in the high regard it holds for Ijebu culture and heritage. “It is a testament that we have the interest of the Ijebu people at the core of our mission,” he stated.
Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, echoed this sentiment, highlighting the brand’s role as a responsible corporate citizen of Ijebuland. “Whatever is the aspiration of this community is also ours, and we are here to bring it to life. It is an expression of our citizenship,” Eze said.
A standout moment during the festival was the Rite Foods team’s creative homage to the Awujale. Dressed in vibrant costumes inspired by the company’s Sosa Fruit Drink, complete with custom green hats, they thrilled the audience with a lively acrobatic performance that earned enthusiastic applause from guests and spectators.
Governor Dapo Abiodun thanked all festival sponsors and praised Rite Foods for its continued support of Ojude Oba over the years. He described the festival as a catalyst for local economic activity, tourism development, and cultural diplomacy.
Ondo State Deputy Governor Olayide Adelani acknowledged the economic impact of cultural preservation, while Minister Hannatu Musawa emphasized the importance of Ojude Oba in Nigeria’s tourism landscape and cultural legacy. She noted that the federal government is working to harness and promote regional identities as part of its national tourism strategy.
Rite Foods' product portfolio includes 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink in five variants, the Fearless Energy Drink, and the popular Rite and Bigi Sausage Rolls, all manufactured with cutting-edge technology and quality assurance systems.
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