Sky Sports and TNT Sports, the Premier League’s primary domestic broadcasters, both experienced a decline in viewership of up to 14 per cent during the 2024/25 season, according to figures obtained by The Times.
Sky recorded an average of 1.57 million viewers per game—a 10 per cent decrease from the record-breaking 2023/24 season. TNT Sports saw a five per cent drop in its Saturday lunchtime slot and a 17 per cent decline overall when midweek fixtures were included.
In 2023/24, Sky averaged 1.78 million viewers and TNT reached 1.15 million, combining for 2.93 million. That figure fell to a combined 2.52 million in 2024/25—a 14 per cent year-on-year decrease.
According to The Times, these figures were presented to Premier League clubs at their annual meeting last week. The early confirmation of Liverpool’s title win and the absence of a dramatic relegation battle were cited as contributing factors to the waning interest over the final six weeks of the season.
The report also pointed to increased competition from the English Football League (EFL), with Sky showing more matches in the first year of a new broadcasting deal.
This decline in UK viewership aligns with trends in the United States, where NBC Sports reported a seven per cent year-on-year drop in Premier League audience numbers.
The 2025/26 season will mark the beginning of a new record-breaking UK£6.7 billion (US$9.04 billion) broadcasting deal. Under the agreement, Sky will expand its live match coverage from 128 to 215 games, including all Sunday fixtures. TNT will broadcast 52 games, while Amazon Prime Video will no longer hold Premier League rights in the UK.
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