...Celebrates strategic brilliance and impactful marketing worldwide
The WARC Awards for Effectiveness 2025, in association with LIONS, have announced their top honours, awarding five Global Grand Prix titles to outstanding marketing campaigns from around the world. This year’s most prestigious recognitions go to India, the Netherlands, Spain, and the USA, with the United States taking home two Grand Prix wins.
The awards spotlight the campaigns that delivered exceptional commercial results through strategic excellence and creative effectiveness. Chosen from a pool of 20 regional gold-winning entries, the five Global Grands Prix represent the pinnacle of marketing achievement across diverse sectors and audiences.
The Grand Prix jury led the rigorous judging process, comprising all five regional jury chairs and selected jury members representing Asia-Pacific, Europe, the Middle East & Africa, Latin America, and North America.
Matt Che, Chief Marketing Officer, Budweiser, APAC – APAC jury chair and chair of the Grand Prix jury, said: “This year’s winners aren’t just clever—they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems.”
John Bizzell, Awards Lead, WARC, added, “Selected from the hundreds of entries from around the world, the five Grand Prix campaigns set the bar high for effective marketing. This outstanding work, alongside all the winners of this year’s WARC Awards for Effectiveness, will be an inspiration for future successes. We thank all our dedicated jurors and congratulate all of the winners.”
2025 WARC Awards Global Grand Prix Winners
Channel Pioneer Grand Prix
‘Find Your Summer’ for Magnum by Lola MullenLowe, Madrid
Magnum defied seasonality in the UK by encouraging ice cream indulgence during winter. The black-and-white film campaign, featuring real-time sunlight and store data, led to a 38.9% sales uplift—Magnum’s best winter ever.
Customer Experience Grand Prix
‘Horror Codes’ for Uber Eats by Retink, New York
Gamifying Halloween shopping, Uber Eats transformed iconic horror movie quotes into promo codes, driving a 20% rise in convenience orders and a 65% increase in average basket size.
Partnerships & Sponsorships Grand Prix
‘Michael CeraVe’ for CeraVe by Ogilvy, New York
A playful conspiracy linking actor Michael Cera to CeraVe went viral during the Super Bowl, delivering 30 billion earned impressions and record-breaking moisturizer sales.
Strategic Thinking Grand Prix
‘A Piece of Me’ for KPN by Dentsu Creative, Amsterdam
Dutch telecom KPN tackled the issue of image-based abuse with a powerful music video campaign, sparking national debate, raising brand relevance, and influencing policy change.
Use of Data Grand Prix
‘Turf Finder’ for Gatorade by Leo, Mumbai
By analyzing 20 years of Google Maps traffic data, Gatorade activated underutilized urban areas in India for pop-up sports, resulting in a 124% growth in Mumbai and doubling brand awareness.
Global Recognition Across Five Regions
This year’s awards featured 71 winners across 11 categories and five regional shows, with 32 bronze, 19 silver, and 20 gold awards granted. The five Grand Prix winners were elevated from the gold-tier regional winners.
Regional Breakdown of 2025 Metal Awards:
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North America: 37 shortlisted | 10 Bronze | 6 Silver | 4 Gold | 2 Grand Prix
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Asia Pacific: 38 shortlisted | 7 Bronze | 3 Silver | 3 Gold | 1 Grand Prix
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Europe: 27 shortlisted | 7 Bronze | 3 Silver | 3 Gold | 2 Grand Prix
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Latin America: 10 shortlisted | 2 Bronze | 0 Silver | 4 Gold
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Middle East & Africa: 18 shortlisted | 5 Bronze | 3 Silver | 4 Bronze
The Grand Prix winners were revealed during The Effectiveness Show, WARC’s global showcase celebrating creative effectiveness at its best.
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