AMTEC 2025: Africa’s Top Marketing Conference Returns with a Data-Driven Focus for the New Economy

Marketing Analytics Africa (MAA) has announced the return of its flagship event, the Africa Marketing Technology and E-commerce Conference (AMTEC), which will be held on Saturday, May 24, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos.

With the theme “Marketing in the New Economy: Data-Driven Success in Challenging Times,” AMTEC 2025 aims to tackle the urgent need for African marketers, business leaders, and policymakers to embrace digital transformation, economic shifts, and emerging technologies in marketing.

According to Victor Ojeakhena, Co-Founder and CEO of Marketing Analytics Africa, AMTEC is more than a conference — it’s a continent-wide gathering of thought leaders, innovators, and strategists navigating the fast-changing world of martech, data intelligence, e-commerce, and customer experience.

Victor also hinted that this year’s event will feature a high-profile lineup of speakers including Feyi Olubodun, Managing Partner at Open Squares Africa; Maurice Igugu, Chief Marketing Officer at Sterling Bank Plc; Tomisin Adetola, Head of Marketing at Colgate; and Chinwe Bode-Akinwande (CBA), Head of Sponsorship and Events at First Bank.

Backing the event is a strong roster of brand partners such as Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, and Accret Experience — a testament to AMTEC’s growing influence as Africa’s leading platform for martech and e-commerce innovation.

"This might actually work," said Victor Ojeakhena, while explaining why AMTEC 2025 is uniquely positioned to spark transformation, inclusion, and sustainable growth. He emphasized the event’s mission to empower marketers with cutting-edge strategies, connect businesses with actionable insights, and foster collaboration across Africa’s digital marketing ecosystem.

AMTEC 2025 kicks off at 9:00 AM on May 24, 2025. Marketing Analytics Africa is inviting C-suite leaders, marketing professionals, SMEs, and entrepreneurs looking for fresh, forward-thinking strategies to be part of this transformative experience.