adidas Unveil Son Heung-Min’s Second Signature F50 Boot, TAEGEUK7

Son Heung-Min’s signature journey with adidas continues as the brand unveils his second custom boot - the F50 TAEGEUK7. Following his debut signature release in 2023, this latest design pays homage to both his South Korean heritage and his journey in English football since joining Tottenham Hotspur.

As the season reaches its climax, Son steps into a refreshed F50 look that mirrors his identity on and off the pitch. The TAEGEUK7 boot blends personal meaning with performance, drawing inspiration from the South Korean flag and incorporating elements that celebrate his adopted home in England. It arrives in a “White/Black/Bright Red” palette and features the laceless construction preferred by Son throughout the campaign.

The boot’s upper is built with adidas' lightweight Sprintweb technology, coated in a crisp white base. A red-to-blue gradient flows across the lower upper and soleplate, echoing the colours of the Korean flag. On the lateral side, 'Son' replaces the usual F50 branding, while his name in Hangul appears on the medial. His Korean name is also subtly integrated into the gradient print, reinforcing the blend of cultural pride and personal story.

A deep blue heel showcases the iconic adidas three stripes, rounding out the design. Under the hood, all the high-performance tech remains intact — including the Sprintframe 360 soleplate engineered for speed, traction, and multidirectional movement. The Hybridtouch synthetic upper keeps things featherlight and comfortable, ideal for dynamic players like Son who thrive on acceleration and agility.

“This is a very special boot for me – it represents my journey, my country and my fans,” Son said.