BrandArena: Mastercard Deepens Connection with Nigerian Cardholders With Exclusive UEFA Champions League Final Experience

Monday 3 June 2024

Mastercard Deepens Connection with Nigerian Cardholders With Exclusive UEFA Champions League Final Experience


Mastercard recently wrapped up its UEFA Champions League campaign in Nigeria with a spectacular event, offering cardholders an unforgettable viewing experience of the final match. Held at the Landmark Event Centre in Lagos, the event was not just a celebration of football but also a demonstration of Mastercard's commitment to its Nigerian customers.

The exclusive event welcomed a diverse array of guests, including partners, cardholders, football legends, and other prominent figures, all coming together to enjoy the excitement of the UEFA Champions League final. For one lucky cardholder and their two friends, Mastercard went a step further, providing a luxurious three-day trip that immersed them in the passion and thrill of football like never before.

This campaign was more than just a viewing event; it was an opportunity for Mastercard to deepen its connection with football enthusiasts across Nigeria. With the country's rich football culture in mind, Mastercard engaged cardholders throughout the country, bringing them closer to the UEFA Champions League and offering them a truly priceless experience.

As a sponsor of the competition for three decades, Mastercard's involvement in this campaign underscored its longstanding commitment to football and its fans. By providing not only a viewing experience but also an immersive journey into one of the world's most prestigious football tournaments, Mastercard reinforced its position as a trusted partner for Nigerian cardholders and football enthusiasts alike.

“At Mastercard, we are passionate about connecting people with the experiences they love most, and football holds a special place in the hearts of millions of Nigerians. Through exclusive events and experiences, we aim to bring football fans closer to the excitement of the UEFA Champions League, reinforcing our commitment to delivering priceless experiences to our customers. As the tournament concludes, we are proud to have played a part in enriching lives and strengthening connections along the way,” said Folasade Femi-Lawal, Country Manager, West Africa, Mastercard.

A key part of the campaign involved a collaboration with Prince Ebeano, a prominent retail chain in Nigeria, which rewarded Mastercard cardholders for their usage. This collaboration saw one Mastercard cardholder, accompanied by two friends, embark on a priceless adventure, experiencing the thrill of the UEFA Champions League final match firsthand in Nigeria.

The winner, selected in a raffle draw at the end of the campaign, enjoyed a three-day, two-night, all-expense-paid trip featuring a luxurious shopping spree, a first-rate culinary experience on a yacht, and other recreational activities. The experience concluded with the viewing event on June 1, where they were surprised by football legend, Joseph Yobo and a live music performance from Mavin Records star, Crayon.

As the finals concluded with Real Madrid claiming victory, the event fostered deep connections, bringing people together to celebrate the climax of the football season. Mastercard’s longstanding partnership with UEFA highlights its commitment to creating opportunities for fans to experience the thrill of live football in increasingly innovative and rewarding ways. Mastercard remains dedicated to leveraging its global platform to foster connections, bring people together, and deliver priceless experiences that go beyond the ordinary.


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