BrandArena: Coca-Cola Launches Wozzaah: A Flavorful Tribute to Africa’s Vibrant Culture

Friday 24 May 2024

Coca-Cola Launches Wozzaah: A Flavorful Tribute to Africa’s Vibrant Culture

In celebration of Africa Day, Coca-Cola has introduced Coca-Cola Wozzaah, a new beverage that captures the essence of African culture through a unique blend of flavours. This latest addition to the Coca-Cola Creations lineup promises to take fans on a sensory journey across the diverse landscapes of Africa, showcasing its rich cultural tapestry.

Coca-Cola Wozzaah combines the classic, refreshing taste of Coca-Cola with vibrant tropical flavors inspired by the continent's dynamic spirit. Each sip is designed to reflect Africa's pulsating rhythms and energetic vibe, offering a one-of-a-kind taste experience. The visually striking cans feature modern typography and vivid colors, embodying the creativity and cultural vibrancy of Africa.

Through engaging digital experiences, fans can explore the electrifying flavors and cultural richness of different African countries, all while enjoying the innovative taste of Coca-Cola Wozzaah. This new creation celebrates the boundless creativity and dynamic energy that make Africa unique, bringing its spirit to life in every can.

More than just a beverage, Coca-Cola Wozzaah pays tribute to the energy of the continent, recognizing the influence Africa has across all aspects of culture around the world. To celebrate this cultural resonance, Coca-Cola® Wozzaah invites fans to join in the vibrancy and immerse themselves in a series of exhilarating physical and digital experiences. These experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans worldwide.

As the ambassador of this new Coca-Cola(R) Creation, Coca-Cola is partnering with global music sensation and proud Eswatini citizen, Uncle Waffles, who will play a pivotal role in bringing Coca-Cola® Wozzaah to life. Renowned for her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the Coca-Cola Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across the world.

On May 23rd, Coca-Cola Creations and Uncle Waffles are joining forces for an exclusive concert in Johannesburg, South Africa, bringing to life the world of Coca-Cola® Wozzaah for fans to immerse themselves in. The event will surprise and delight local spectators with a special pop-up concert by Uncle Waffles, followed by the grand unveiling of Coca-Cola® Wozzaah.

"We are thrilled to introduce Coca-Cola Wozzaah, a new Coca-Cola Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity,” said Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa. “Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide."

Accessible through the Creations Hub, Coca-Cola® Creations is inviting fans to experience its interactive online experience that amps up African creativity through artists reshaping the global music scene. Hosted by Uncle Waffles, each channel features audiovisual elements inspired by distinct spaces within South Africa, Morocco, Algeria, and Nigeria. Fans will be able to digitally explore the unique interactive experience and engage with social elements including customizable Snapchat lenses. Fans can access the digital experience by visiting

To help further build the world of Coca-Cola Wozzaah and highlight the cultural influences of Africa, Coca-Cola® is collaborating with WafflesnCream popularly known as waf., Nigeria’s first skateboarding company, to create exclusive merchandise available for purchase in select markets. waf. merchandise is available for purchase internationally and can be ordered by visiting WAFFLESNCREAM – waf.Online (

"The latest Coca-Cola® Creation celebrates the vibrancy and influence of Africa, immersing consumers in the limitless energy of the continent,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola® Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”

Coca-Cola® Wozzaah is available to purchase for a limited time only in select markets including Nigeria, Algeria, South Africa, and Morocco.

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