BrandArena: Rite Foods MD, Seleem Adegunwa, Wins Top Honour at Nigeria Marketing Awards 2023

Tuesday 21 November 2023

Rite Foods MD, Seleem Adegunwa, Wins Top Honour at Nigeria Marketing Awards 2023

The Managing Director of Rite Foods Limited, Seleem Adegunwa has been awarded the prestigious Inspirational Marketing Leader Award at the Nigerian Marketing Awards (NMA) 2023. Adegunwa's energetic and imaginative marketing approach catapulted Rite Foods Limited to a dominant position in Africa's largest economy, according to the NMA, which is dedicated to rewarding excellence in brand marketing in Nigeria.

The Nigerian Marketing Awards, which recognise marketing industry achievement and entrepreneurial innovation, named Adegunwa "Inspirational Marketing Leader of the Year" in their second edition. This recognition underscores his pivotal role in steering a wholly Nigerian company to successfully compete with multinational competitors.

Under Adegunwa's leadership, Rite Foods Limited recently secured the “Highest Gainer Year-in-Year-Out for 2023” title in the “Top 50 Leading Brands Ranking in Nigeria.” Additionally, the company's flagship brands, Bigi and Fearless Energy Drink, received the “Most Innovative Carbonated Soft Drink Brand of the Year” and "Most Outstanding Energy Drink in Consumer Engagement,” awards respectively, at the 2023 BrandCom awards in Lagos.

With over 20 years of industry experience and an alumnus of Harvard Business School and Columbia University, Adegunwa has spearheaded the disruptive innovation at Rite Foods. His consumer-driven brand-building strategies have propelled Rite Foods Limited to category leadership, particularly in the Carbonated Soft Drinks (CSD) sector.

Under Adegunwa's leadership, Bigi soft drinks [13 variants], Fearless Energy drinks, Rite and Bigi Sausages, including the high-in-demand Sosa Fruit Drink, have become category leaders from the stable of Rite Foods Limited.

Adegunwa's impact extends beyond business success to significant contributions to society through corporate social responsibility (CSR) initiatives. Rite Foods Limited's award-winning “Riteonthebeach” scheme, aimed at environmental preservation, has not only rid shoreline communities of plastic waste but has also funded scholarships for children in these areas.

In the realm of sports and entertainment sponsorships, Rite Foods Limited has supported events such as the Abeokuta Marathon, Ijebu Heritage Half Marathon, and the Nigerian Idol Seasons 6, 7, and 8, where emerging musical talents are discovered and nurtured. As Adegunwa continues to steer Rite Foods Limited to new heights, the company remains a beacon of success and innovation in the Nigerian food and beverage industry.

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