BrandArena: BridgeAfric set to make its debut in Lagos and Paris

Tuesday 21 November 2023

BridgeAfric set to make its debut in Lagos and Paris

BridgeAfric, a new initiative led by the energetic Victoria Nkong, is gearing up for its grand launch in a spectacular spectacle guaranteed to light the African entertainment scene.

BridgeAfric is positioned to make a huge influence in the global entertainment landscape, according to Nkong, because of its steadfast commitment to integrating Africa's different cultures, conserving its rich legacy, and presenting an authentic image to the world.

Nkong, the President of BridgeAfrica, recognizes the discrepancy between the global perception of Africa and the vibrant reality of its culture. In response to this, bridgeAfric was born, set to be officially launched next week in a star-studded event that promises to be a celebration of African creativity.

The inaugural launch of bridgeAfric will be a two-fold affair, with the African edition taking place at the prestigious Alliance Francais in Ikoyi, Lagos, on November 22, 2023. The European launch is scheduled for January 31, 2024, in the enchanting city of Paris, France.

The launch events are expected to attract top-tier corporate executives, African artists, music and entertainment stakeholders, celebrities, corporate executives, local and international media.

Nkong, also an Associate Producer of the renowned All Africa Music Awards (AFRIMA), shares the organization's primary focus on connecting African creatives, especially in the music industry. The goal is to bridge the entertainment gap within Africa and forge stronger connections between Africa and the rest of the world.

"bridgeAfric's primary objective is to promote and showcase African artists, providing them with platforms to reach a global audience beyond their home countries," Nkong explained. "This initiative encompasses developing talents in the francophone world, ensuring visibility in anglophone regions, and fostering collaborations through showcases and tours across the continent.

"Our organization also extends its support to business owners, investors, and creatives by assisting in curating and implementing projects across the continent. Through strategic collaboration with African creatives and global partners, BridgeAfric fosters an environment conducive to growth and innovation," she said.

With veritable connections in approximately 35 African countries and counting, bridgeAfric operates under the umbrella of Qtaby Events, a major player in the African creative industry with an extensive global network. The leadership team at bridgeAfric brings decades of experience in talent management, development, talent booking, project facilitation, and cross-continental artist collaborations.

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