BrandArena: Opera Mini celebrates 18 years of existence, hits 1 billion global downloads

Wednesday 27 September 2023

Opera Mini celebrates 18 years of existence, hits 1 billion global downloads

Opera Mini, a mobile browser, has reached an impressive milestone: 1 billion downloads on the Google Play Store. This outstanding accomplishment is proof of the browser's enormous popularity and the confidence that users all around the world have placed in it. 

In order to solve the difficulties consumers had using mobile devices to access the internet, particularly in areas with poor network connectivity and slow internet speeds, we initially introduced Opera Mini 18 years ago. We were aware of the need for a mobile-friendly browser that could provide a quick and effective browsing experience.

And so Opera Mini was developed with a clear mission in mind: to make the internet accessible to everyone. The team behind Opera Mini envisioned a browser that could bridge the digital divide and empower users to explore the vast online world, no matter where they were located. This commitment to inclusivity and accessibility has been a driving force behind Opera Mini's success.

The key has been Opera Mini’s Data Compression technology, which allows users to save up to 90% of their data while browsing. And so, especially in areas where the cost of data is high, Opera Mini has served – and is still serving – as a first window to the web for millions of people.

The browser has been especially successful across Africa, where the cost of data is among the highest in the world. African users require a practical and reliable tool that enables them to browse the web with ease while consuming less data. Now Opera has over 90% brand awareness across the continent, having built up a vast and loyal user base for deliberately designing mobile products with the African market in mind.

When the world went online at the start of the pandemic, Opera doubled down on its commitment to providing affordable access to the internet by launching free data campaigns. In partnership with the leading telecommunications companies across Sub-Saharan Africa, Opera has provided over 40 million people with up to 3GB of free browsing through Opera Mini. And we continue to expand, having recently partnered with Safaricom to launch the first free data campaign in Ethiopia. This initiative has helped to empower users throughout the continent, enabling them to establish businesses, connect with loved ones, and embark on educational journeys, all with greater ease and affordability.

Apart from its data-saving capabilities, Opera Mini is also noteworthy for its speed and security features. The browser compresses and optimizes content before it reaches users, so that pages load faster even on slow connections. Furthermore, Opera Mini comes with a built-in ad blocker, which not only saves data but also provides for smoother browsing.

No comments:

Post a Comment