BrandArena: Google Appoints Alex Okosi as Managing Director for Africa

Tuesday, 5 September 2023

Google Appoints Alex Okosi as Managing Director for Africa

Tech giant Google has announced the appointment of the current Managing Director for YouTube in Europe, the Middle East, and Africa (EMEA) Emerging Markets, Alex Okosi, as the new Managing Director for Google in Africa.

In his new role, he will oversee the firm’s operations throughout the continent, which includes initiatives to foster business and economic growth, along with expanding accessibility and offering tools to attract a larger user base to Google’s various platforms.

“Alex is a proven leader with a wealth of experience in the media and technology industries. He has a deep understanding of African countries and a passion for using technology to empower people and businesses,” said Meir Brand, vice president, EMEA Emerging Markets at Google.

Okosi is a seasoned media, entertainment, and technology leader. Prior to joining YouTube, he held the position of Executive Vice President and Managing Director of Viacom International Media Networks Africa and BET International. In his most recent position at YouTube, Okosi played a pivotal role in steering the platform’s growth and expansion across Africa, the Middle East, and Turkey.

Reacting to his appointment, Okosi said: “I am excited at the prospect of leading Google’s team in Africa and the opportunity to be an even closer part of this diverse and dynamic region, which is so close to my heart,” said Okosi. “I’m a firm believer in the potential for technology and, in particular, the internet to improve people’s lives and to help individuals and businesses in Africa to thrive.”

Prior to joining YouTube in 2020, Alex was Executive Vice President and Managing Director of Viacom/CBS Networks Africa BET International. His professional journey commenced within the MTV Trade Marketing team in New York, followed by transitions to Affiliate Sales and later the International Strategy & Business Development team, where he contributed in both Los Angeles and London. A pivotal milestone in his career occurred in 2003 when he crafted the business strategy for ViacomCBS’ inaugural channel venture in Africa, MTV Base. Subsequent to its launch in 2005, Alex undertook the leadership role, successfully expanding the business into a robust 10-channel, pan-African multiplex with an extensive viewership exceeding 100 million.

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