BrandArena: Nasty C and Zack Tabudlo Collaborate on New Song "Fallin'" with Coke Studio

Saturday 15 July 2023

Nasty C and Zack Tabudlo Collaborate on New Song "Fallin'" with Coke Studio

Nasty C and Zack Tabudlo have released a new song titled "Fallin'," their first collaboration project with COKE STUDIO, Coca-Cola's worldwide music platform that brings together the most exciting developing and breakthrough artists from around the world to create 'Real Magic.' 

Coca-Cola's 'Real Wonder' brand concept promotes the wonder of human connection and the conviction that our uniqueness enriches and enriches the world. It is a celebration of real-life moments and the beauty that occurs when people gather together. The performance video for “Fallin’”, which brings Nasty C and Zack together for an exclusive performance of the track, is available on the Coke Studio YouTube channel.

The multi-award-winning, platinum-selling South African Nasty C originates from Durban in the KwaZulu-Natal Province. His escalating success led to his 2020 signing to the esteemed Def Jam Records in the USA, and the release of his third album Zulu Man With Some Power, which saw him making global waves.

“Exchanging vibes with Zack on this record was special. Collaborating with him was an organic process; we connected creatively and found a perfect balance between our unique styles,” said Nasty C. “I enjoy collaborations that highlight the magic that can happen when artists from different backgrounds come together to create music. I can’t wait for the world to hear what we’ve cooked up!” said Nasty C.

Zack Tabudlo may be the quintessential Gen Z Southeast Asian star of the new 20s: an alternative-pop and R&B singer, lyricist, multi-instrumentalist, and producer based in the Philippines. In 2022, he emerged as Spotify’s most-streamed local artist in the Philippines, next to Taylor Swift and BTS. Zack has recently become the first Filipino male solo artist to achieve 1 billion Spotify streams, with multiple songs charting #1 on Spotify’s Global Viral chart.

“This is my first time releasing a track with a rapper like Nasty C. I’d always had visions of doing more pop-hiphop tracks in the future, so when I heard Nasty C was going to be part of Coke Studio, it felt like the perfect time to do it,” said Zack.

Also released today is the COKE STUDIO version of “Perfect,” by multi-platinum, GRAMMY, BRIT, Golden Globe and Academy Award winning Sam Smith. Originally from Sam’s top-charting album Gloria, and featuring celebrated JUNO-winner Jessie Reyez, the new version adds double-platinum-seller South Londoner, and BRITs Rising Star nominated, Cat Burns, with a self-reflective but hopeful new lyrical take. 

The release of “Fallin’” and “Perfect” follows “Be Who You Are (Real Magic),” this year’s COKE STUDIO anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo and Cat Burns. This release was succeeded by NewJeans and J.I.D’s “Zero (J.I.D Remix),” an Imagine Dragons and the Inner City Youth Orchestra of Los Angeles version of “Symphony” as well as Shae Gill and Evdeki Saat’s original song “One Love”. More tracks will be released to global music fans on all music platforms across July and August. 

“Collisions’ are central to COKE STUDIO and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds,” said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™.   

More than 16 of the biggest breakthrough music artists of the moment have been brought together from South Africa, Egypt, US, UK, Canada, Colombia, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO 2023: Nasty C (South Africa), Afroto (Egypt), Zack Tabudlo (Philippines), Jon Batiste (US), Camilo (Colombia), NewJeans (Korea), J.I.D (US), Cat Burns (UK), Imagine Dragons (US), Sam Smith (UK), Diljit Dosanjh (India) 
Evdeki Saat (Turkey).

Others include Inner City Youth Orchestra of Los Angeles (US), Jessie Reyez (Canada), Shae Gill (Pakistan), Shreya Ghoshal (India) and XIN LIU (China).

The COKE STUDIO platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, the world leader in music-based entertainment. It offers the rare opportunity for artists from all over the world to collaborate creatively and experiment with sounds from different cultures, fuse genres to create new music and reach global audiences – whether bringing Punjabi music to the US or South African beats to India. 

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