BrandArena: Manchester City and PUMA Launch Striking 2023/24 Third Kit

Thursday, 27 July 2023

Manchester City and PUMA Launch Striking 2023/24 Third Kit

The striking Manchester City Third kit, created to symbolise the throbbing vitality and vibrancy of the City of Manchester, has been released by global sports firm PUMA and Treble winners Manchester City. The new shirt was unveiled exclusively in Tokyo, Japan as part of City's pre-season tour.

Manchester City, a team that is breaking the norm, continues to revolutionise the game of football - the way it is played, coached, and viewed. The 2023/24 Third kit embodies City's dynamic style of play and the exhilarating atmosphere that pervades every encounter. The jersey's design incorporates an electric spark pattern throughout, as well as neon pink renditions of the club emblem and partner logos. When you watch a match now, you can see City's electric charge. 

“The amazing electricity that Manchester City brings to the pitch every week is nothing short of awe-inspiring,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “This jersey was conceived to mirror that – the shirt is designed to spark the same excitement in fans that the exhilarating play of football generates in all of us. The Third kit design pays tribute to what Manchester City stand for as a football club, both on and off the pitch, and the energy of Manchester as a City.” 

“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

PUMA and Manchester City blended football and Japanese culture to unveil the new Third kit by filming material with the players in the famed Tokyo Kabuki Hall and with models in important Tokyo locales during the team's pre-season tour of Asia. The Third Kit will make its premiere on July 26th against FC Bayern Munich at Japan National Stadium.

The new Authentic jersey incorporates cutting-edge technologies to maximise performance and comfort on the field. The kit is made of ULTRAWEAVE fabric and has a structured, 4-way stretch construction that lowers weight and friction while allowing players to move freely and comfortably. The dryCELL technology built into the fabric is intended to keep your body dry.

The Replica version also has dryCELL sweat-wicking technology to keep you dry and comfortable for the full 90 minutes - regardless of time, pitch, or location. As a start towards a brighter future, both jerseys are manufactured entirely of recyclable materials, omitting trims and decorations.

The Electrifying Manchester City Third Kit will be available beginning July 25th through PUMA locations,, the City Store at Etihad Stadium,, and other merchants globally. 

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