BrandArena: eBay acquires tech company Certilogo to boost secondhand fashion authentication

Wednesday 12 July 2023

eBay acquires tech company Certilogo to boost secondhand fashion authentication

eBay Inc., a global commerce giant connecting millions of sellers and buyers worldwide, has announced today the completion of its purchase of Certilogo, a provider of AI-powered garment and fashion items digital IDs and authentication.

When eBay first announced the purchase in May, the corporation stated that it was a significant investment in the booming pre-loved apparel segment. The purchase, according to the firm, establishes eBay as a trustworthy location to shop for pre-loved clothes and fashion. eBay also stated that it gives buyers more trust as they make more environmentally responsible purchasing decisions.

Certilogo, based in Milan, uses digital technology to empower brands and designers to manage the lifecycle of their garments, while also providing consumers with a seamless way to interact with their favourite brands and fashion items, access reliable product information, confirm authenticity, and easily activate circular services. Certilogo will remain led by CEO Michele Casucci.

"We are excited to welcome the talented Certilogo team to eBay, as they bring their passion and cutting-edge technology to our community of fashion enthusiasts. Through this acquisition, eBay will be able to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports" says Charis Marquez, VP, eBay.

According to Michele Casucci, CEO and Founder, Certilogo, the partnership between Certilogo and eBay will unlock opportunities for consumers and brands to connect, opening up new potential to activate and expand engagement with the circular economy. Our team is ready to get right to work incorporating our technology and infrastructure and ensuring a seamless transition for our customers, brand partners, and the entire eBay community towards a more sustainable, connected future.

This latest acquisition comes as eBay has been looking to enhance its authentication and fraud detection capabilities over the past few years. In 2021, eBay acquired Sneaker Con Digital’s authentication business, which verifies the authenticity of high-value footwear. In February, the company acquired AI-powered fraud detection company 3PM Shield.

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