BrandArena: Canon Partners With Zebra Productions Kenya to Empower African Photographers and Filmmakers

Thursday 27 July 2023

Canon Partners With Zebra Productions Kenya to Empower African Photographers and Filmmakers

Canon Central and North Africa (CCNA), the leading provider of printing and imaging solutions, has announced a collaboration with Zebra Productions Kenya, a prominent Kenyan film and television production business. Through the Canon Miraisha Programme, the cooperation intends to give essential training and skill augmentation to aspiring photographers, videographers, filmmakers, and print company owners.

A series of thorough courses in video and still photography will be held as part of this collaboration. These courses will provide participants with vital skills and insights that will help them excel in their creative endeavours. Graduates of this programme will also have a one-of-a-kind opportunity to participate in the Zebra Productions Internship Programme, which may lead to career opportunities inside the company.

The Canon Miraisha Programme is dedicated to promoting job creation and future livelihoods in Africa. By providing workshops specifically designed for photographers, videographers, filmmakers, and print business owners, the programme aims to enhance and support their skill sets. Through these workshops, participants will be able to refine their craft and gain valuable insights, and practical knowledge that can contribute to their professional growth and success.

Amine Djouahra- B2C BU Director, Canon Central & North Africa mentioned “We are delighted to join forces with Zebra Productions Kenya. By combining our expertise and resources, we aim to unleash the potential of African talent and contribute to the growth of the creative industry in the region. This partnership will bridge the skills development gap and provide young talent with the necessary tools to excel in the industry.”

Njoki Muhoho - Executive Producer and scriptwriter, Zebra Productions The first class of the Canon Miraisha Programme kicked-off on 24th July,2023. The initial group of trainees are selected from the vibrant Nderi Community, followed by participants from the wider Nairobi community in subsequent intakes. This expansion aims to unlock the creative potential of a broader group of individuals and foster a thriving community of talented professionals in the local creative industry.

The collaboration will feature two sets of workshops, each spanning three months. Participants can expect nine days of engaging, physical training sessions and seven webinars facilitated by a Canon Certified Trainer. Specifically designed for beginners and emerging talent, the workshops will accommodate 15 participants per session who lack access to formalized education in the photography, video, and/or film sectors.

The exclusive sessions ensure personalized attention and a conducive learning environment through which attendees will gain comprehensive knowledge and practical skills in various aspects of photography and videography, empowering them to pursue their creative aspirations confidently.

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