BrandArena: Vertiv expands its three-phase UPS channel offering in EMEA

Monday 19 June 2023

Vertiv expands its three-phase UPS channel offering in EMEA

Vertiv (NYSE: VRT), a global provider of essential digital infrastructure and continuity solutions, has announced significant changes to its channel distributor and reseller offering. According to Omdia, Vertiv is already the global market leader in three-phase UPS, accounting for 16% of the market.

Vertiv's highly efficient and market-leading three-phase uninterruptible power supplies (UPS) from 10 to 60kVA, including the VertivTM Liebert ITA2 and its complementary services, are now available in the Vertiv Solution Designer tool and shipping from stock in Europe, the Middle East, and Africa (EMEA) with these enhancements.

According to Omdia's UPS Hardware Market Tracker and Analysis 2022, three-phase UPS are in high demand in EMEA, particularly in areas other than cloud, colocation, and telco. Retail, wholesale, healthcare, manufacturing, and other industries fall into this category. The three-phase UPS market in EMEA is estimated to increase at a 5.84% CAGR from $1.66B in 2021 to $2.07B by 2026.

“Digitalisation is being leveraged by companies of all sizes and industries, which leads to an increased need for efficient solutions to protect small and medium sites against power outages,” said Karsten Winther, EMEA president at Vertiv. “The strategic addition of three-phase UPS to our IT channel portfolio allows partners to serve a broader market with industry-leading solutions, enabling businesses to leverage the latest technologies and accelerate their digital transformation journey.”

“As an official Vertiv partner and system integrator for over 30 years, we are seeing more and more opportunities for three-phase UPS systems,” said Ronald Lagerberg, team leader Energy Solutions at Endenburg Elektrotechniek. “The extension of Vertiv’s IT channel portfolio expands our options, enabling us to gain substantial logistical, administrative, and financial advantages while enhancing our ability to serve end-users. We look forward to integrating these cutting-edge products into our offerings."

The Vertiv Liebert ITA2 features a true online double conversion technology, a unity power factor and an extremely compact rack/tower design. Compared to single-phase systems, three-phase UPS allow higher power capacity and up to 99% efficiency in ECO mode. With the offering, expert support on product selection, set-up and performance optimisation throughout three-phase systems’ entire life-cycle is now available also through the channel market. In fact, Vertiv’s three-phase UPS offering is enhanced with customised on-site and contract services specifically designed for the channel, while also leveraging the company’s top-tier service network.

Having a large portfolio of UPS solutions dedicated to the channel market means that partners have access to a wide range of power protection options, including medium power solutions that allow businesses to expand their digital footprint while still working with their trusted channel partner. Vertiv provides a comprehensive range of specialised services designed to complement channel partners’ business models. The extensive service expertise offers a smooth experience for all parties involved, providing seamless support across Vertiv’s entire service offering, including on-site services, lifecycle services and digital services such as remote diagnostics and incident management. Moreover, partners can leverage Vertiv™ software solutions to empower asset management capabilities and offer the best experience to their end users.

In addition to UPS systems, Vertiv’s broader critical infrastructure portfolio is designed to operate more efficiently, increase capacity and potentially lower TCO while integrating seamlessly with the customer’s existing infrastructure, enabling partners to expand revenue streams and increase margins. With manufacturing facilities across Europe and the world, Vertiv solutions can be made available when and where they are needed.

Partners can also access dedicated configuration tools linked with an ecosystem of technical and commercial support teams. Vertiv’s multi-award-winning Partner Program features benefits and incentives to equip, develop and reward partner engagement. The addition of the Liebert ITA2 UPS to Vertiv’s IT channel portfolio also enables EMEA resellers in participating countries to earn more points through the Vertiv Incentive Programme (VIP), which allows partners to easily earn rewards without the need for any reporting. Bonus points are uploaded into the Vertiv Partner Portal monthly, and the partner only needs to log in to redeem them.

For more information about Vertiv and its channel portfolio, visit Click on “Partners” and “Apply Now” to take full advantage of what Vertiv has to offer.

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